Inspiring action, building awareness.
Marketing by Laura helps education-focused organizations bring their marketing ideas to life. Whether you need to turn research into insights, shape authentic messaging through interviews, or prepare your first email campaign, you’ll get strategy, creativity, and care in every project.
Specialties
Strategic Communications in Higher Education
Website Content Strategy and
CMS-based Design
Creating Brand Approved Materials
Email Marketing and Campaign Automation
Writing for International Audiences
User Journey
Mapping
Storytelling and Learner-Centered Messaging
Slide Deck Design
Reporting and KPI Tracking
Education
Graduate Certificate Digital Audience Strategy
Arizona State University
Coursework including UX, Web Authoring (HTML/CSS), and Search Engine Strategy
Master's in Public Administration (MPA)
Arizona State University
Bachelor's of Arts in Linguistics and Spanish (BA)
Ohio University
Specialization in Teaching English as a Second/Other Language (TESOL) and Latin American Studies
My Toolkit
From content design to campaign performance, I love using tech to explore, create, and connect. My martech stack reflects that curiosity, it includes everything from Figma and Canva to Salesforce and Google Ads.
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A martech stack is basically my behind-the-scenes toolkit: a mix of platforms that helps me design, plan, launch, and measure marketing efforts.
