Inspiring action, building awareness.
Marketing by Laura helps education-focused organizations bring their marketing and communications ideas to life. Whether you need to turn research into insights, shape authentic messaging through interviews, or launch a digital media campaign, you’ll get strategy, creativity, and care in every project.
Specialties
Strategic Communications in Higher Education
Website Content Strategy and
CMS-based Design
Creating Brand Approved Materials
Email Marketing and Campaign Automation
Writing for International Audiences
User Journey
Mapping
Storytelling and Learner-Centered Messaging
Slide Deck Design
Reporting and KPI Tracking
Education
Graduate Certificate Digital Audience Strategy
Arizona State University
Coursework including UX, Web Authoring (HTML/CSS), and Search Engine Strategy
Master's in Public Administration (MPA)
Arizona State University
Bachelor's of Arts in Linguistics and Spanish (BA)
Ohio University
Specialization in Teaching English as a Second/Other Language (TESOL) and Latin American Studies
My Toolkit
From content design to campaign performance, I love using tech to explore, create, and connect. My martech stack reflects that curiosity, it includes everything from Figma and Canva to Salesforce and Google Ads.
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A martech stack is basically my behind-the-scenes toolkit: a mix of platforms that helps me design, plan, launch, and measure marketing efforts.
